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Since our inception in 2000, we have been dedicated to helping hoteliers and other travel suppliers market themselves more effectively across the Internet by leveraging the power of rich visual content. Because of this dedication, we have become the industry’s leading provider of rich media production, management and distribution solutions – powering rich media for over 35,000 hotels clients and over 25,000 travel sites.
Key to our success has been our devotion to understanding both our clients’ needs as well as the ever-changing online travel space they need to succeed in. Understanding and always staying abreast of the latest trends in how travel is distributed online, how consumers shop for travel, and what most impacts consumers’ purchasing decisions helps us deliver best-in-class products and services that produce measurable results for our clients. This is why we have a client retention rate of over 90%.
A further key to our success has been our continuing investment in technology. We pride ourselves in the fact that we are, first and foremost, a technology-driven company. We are driven by our core belief that online travel is about to undergo its next big evolution – one that will see a far greater emphasis on merchandising all aspects of the “travel experience” through the use of rich media. At the core of this online travel merchandising evolution will be innovative technologies and solutions for the creation, aggregation, management, distribution, sharing and display of rich content. As a VC-backed company, we intend to continue being the foremost developer and provider of these technologies and we will continue to invest heavily in technologies and solutions that help travel suppliers and distributors more effectively market and merchandise travel online. A Brief History
Starting with a focus on video production in 2000, VFM rapidly grew, expanding its scope to become the leading end-to-end provider of digital media production, management and distribution for the travel industry.
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2007:
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VFM is selected by Sabre Travel Networks, the world's largest GDS, and Travelocity, to provide a complete solution for the sourcing, management and distribution of their hotel photos, videos, virtual tours and other hotel rich media
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2007:
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VFM's Vscape® platform is selected by Galileo (now part of Travelport GDS) to source and manage all its hotel still images and rich media
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2006:
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VFM releases Vscape® Image Compare, bringing innovative new technology to image distribution which automates the comparison of images to eliminate duplication
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2006:
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VFM releases its new proprietary Flash 8 Multimedia Viewer, with a 400% increase in size and wide-screen format, faster loading times, and overall significantly better user experience
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2006:
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VFM hits new views-per-month benchmark with 5,000,000 consumer media views/month throughout its distribution network
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2006:
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VFM hits record numbers: 10,000 clients; 20,000 distribution points, and surge in image views for clients
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2005:
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VFM launches Vscape® Media Manager, a proprietary web-based digital still image and rich media management and distribution solution. Le Meridien and Best Western are beta clients
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2005:
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VFM signs agreement with first GDS, Worldspan
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2004:
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VFM launches its distribution service on Travelocity, Priceline.com and Yahoo!
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2004:
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VFM reaches a new benchmark by raising a new $3 million from JL Albright Venture Partners, a major and highly regarded Canadian venture capital firm
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2003:
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VFM adds Orbitz and TripAdvisor to distribution network
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2003:
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VFM launches new technology platform and multimedia distribution service, allowing hotels to distribute videos, 360° virtual tour images and still photos to VFM partner travel sites
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2003:
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The Company changes its name to VFM Interactive Inc. to reflect change in strategy to focus more on online distribution of hotel rich media rather than primarily production
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2001:
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Company receives first brand order for hotel online video tours from Wyndham and begins to distribute its hotel clients’ videos beyond their own Web sites to a few travel Web sites
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2000:
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VFM Interactive is founded as VisualFrenzy.com with a focus in rich media production
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