VFM’s clients include over 10,000 hotels globally and represent most of the major international hotel brands. Click on the graphic to see a sampling of our client hotel brands.
What our Clients are Saying about VFM
We’re happy to share our clients' experience with you and invite you to read through the following testimonials.
"We have selected VFM for its unparalleled distribution network and expertise in showcasing and delivering the hotel experience to the online consumer. We understand that images and rich media are key influencers on the hotel booking decision making process of consumers but we also understand that the efficient production, distribution and management of this content can be a grueling task for hotels. VFM solve the content distribution nightmare for hotels and also strive to understand the requirements of our individual hotels, to ensure that their media offering matches with their online marketing initiatives, and to increase bookings through online and offline channels."
Yunna Takeuchi
Director of e-Distribution
Great Hotels Organisation
"As an eCommerce Manager for Hilton Hotels, I know how important imagery, 3d tours and videos are to our guests. With the help of VFM Interactive, my hotels are not only able to provide these needed images and tours to potential guests via 3rd party channels and travel portals, but they are also able to provide consistency across these channels. In addition, our hotels stand out against the competition. And with the use of VScape, I am able to immediately publish new images and tours as my hotels make them available to me."
Kathryn Jones
Regional eCommerce Manager
Embassy Suites, Atlanta
"A picture is worth a thousand words! Since adding Photoflicks to a couple of our select service hotels we saw significant growth in internet bookings in just one month. Since that time, we've added VScape distribution to all our hotels. This enables us to update and replace photos quickly and ensures all channels are getting the most up to date photos. We are in the process of adding a premium PhotoMontage to one of our full service hotels. I've found VFM to be very professional, and a pleasure to work with."
Lori J. Warwick
Electronic Marketing Specialist & Webmaster
JHM Hotels Integrated Resource Center
"Several of our properties promote VFM as a reason for maximum rich media exposure online and for a significant increase in reservations! Their distribution network gets our top quality virtual tours and still images essentially wherever clients are researching; the overall result is more heads in beds for us! I feel we have a HUGE advantage over our competitors and would definitely recommend VFM Interactive as a one-stop solution to effective marketing."
Romy Ahuja, AGM
Chair, Best Western Hotels of Ontario / Quebec Co-op Sales Committee
Director of Sales, Best Western Cambridge Hotel & Conference Centre
"VFM's Resort Video's, are just another way for us to give our guests a true feel of our Resort and Island without actually being there! The video that they produced for us has served as an additional extension to our sales efforts, resulting in increased room nights and rebookings. With increased internet awareness and useage, as well as our partnership with VFM, we can only anticipate that our business will continue to grow. Thank you VFM for partnering with us - this experience has been a WIN-WIN for both of us!"
Sharon Naehring, Director of Sales & Marketing
Westin St. Maarten Dawn Beach Resort & Spa
"We have seen a dramatic impact through adding our Virtual Tours to VFM’s distribution network! Our Rich Media shows a true sense of our property at every angle and every aspect. It seals the deal for our guests, especially when they can’t do a ‘physical site’ first! People love virtual tours and are coming to expect them! I believe that drives more business back to our brand site. Those who are not utilizing VFM’s services are perhaps disappointing their potential clientele!"
Ronni Anderson, Director of Sales
Embassy Suites Nashville Airport
"BPR Properties has been in the hospitality business for the last 30 years and we have grown our hotel portfolio to 10 properties in Northern California. When we first contracted VFM to create and distribute virtual tours for 1 of our hotels, we believed it would be a good marketing tool. We have now rolled it out for 7 more of our properties, so I guess you could say we know it is the value-added marketing tool for our business! And, as we grow our portfolio of hotels, we will continue to choose a VFM solution each and every time."
Perry Patel, President
BPR Properties
"It’s the best way to communicate your improvements to customers. If you are going to invest good dollars in renovations to give customers a greater stay experience, make sure you show it off with updated visuals from VFM Interactive."
Randee Talwar, Owner and GM
Best Western West Towne Suites in Madison, Wisconsin
"What VFM brought to our hotel is an unbiased 'eye' and an industry leading knowledge of how we can better connect with consumers through the use of rich media marketing. Being tapped by Best Western corporate to produce and distribute virtual tours meant VFM could balance the brand standards with the unique features of our hotel. Their courteous production staff helped us select the most important features to our customers and then shot them without any interruption to our operation. While there are millions of travelers considering a Jackson Hole holiday, the Best Western Inn at Jackson Hole now stands out from the crowd thanks to VFM."
Mark Weakland, Director of Sales
Best Western Inn at Jackson Hole
"We want to stand out, not just get noticed, and our new PhotoMontage was the key! We are now averaging 5000 rich media views per month, with 1000 being the video."
Heidi Bitar, General Manager
Best Western River North Hotel
"It is clear from recent trends that the online travel consumer is a savvy Internet user, frequently using multiple web sites on the way to making a hotel booking decision. So 'share of wallet' is won by communicating as much detail about our hotel's experience to as many of our target consumers on whatever site(s) they use. We chose VFM Interactive because they are experts in communicating with consumers through rich media and more importantly have a distribution network that connects our hotel video with more of our target consumers. Theirs is a total marketing solution that is winning us new and more customers!"
Ray Robichaud, Director of Sales and Marketing
Westin Atlanta Airport
"VFM Interactive’s hotel and resort videos are another great source of relevant information that we are now able to provide to our users to enhance their travel research experience on TripAdvisor."
Steve Kaufer, CEO
TripAdvisor
"Our VFM video has easily become our best-performing marketing tool and is seen on thousands of websites throughout the VFM network. We've been a VFM client now for two years and certainly plan on having VFM host and distribute our video for a long time to come."
Robert Iemmolo, Partner
Quality Hotel Near the Falls,
Ontario, Canada
"The staff at VFMI were the best part of the deal! It was the best customer service experience that I have received in quite awhile. What a great team and a great product." "We believe that the information and emotion conveyed by video will fill a key void in building an Internet shopper's trust in a vendor's online offering."
Don Zimmer, Director of Sales & Marketing
Astor Crowne Plaza/Alexa Hotels
"We believe that the information and emotion conveyed by video will fill a key void in building an Internet shopper's trust in a vendor's online offering."
Andrew Jordan, Sr. VP of Marketing
Wyndham Hotels
"MeriStar has worked with VFM Interactive for more than a year now, and we have enjoyed a terrific level of service. VFM Interactive's streaming videos provide our hotel and resort customers with a superior online research and booking experience and our member properties with an effective tool to target the rapidly growing online travel market."
Pam Streeter, VP Electronic Distribution
MeriStar Hotels & Resorts
"I recently purchased a video subscription from VFM and from the moment I signed the agreement, they have exceed every expectation I had."
Bibi Hackshaw, Director of Sales
Baltimore Marriott Inner Harbor
