By ensuring that their rich media is distributed to as many websites as possible, hoteliers can maximize the likelihood that consumers will pick them and either book on those sites or, better still, go back to the hotel’s own website or call them directly to make a booking (nearly 40% of consumers who find a hotel on a third-party travel site then go to the hotel’s own website to make the booking).
VFM offers hotels the best rich media hosting and distribution solutions in the industry. In addition to hosting a hotel’s rich media on their own website and their brand website (we host media for virtually all of the major hotel brands), VFM enables hoteliers to use their rich media to also influence the purchase decisions of consumers searching and shopping for hotels on thousands of other websites. Using the latest rich media display technologies and the largest and fastest-growing online media distribution network in the travel industry, VFM delivers a hotel’s media to millions of targeted, high-value travel consumers -- consumers actively searching for and booking hotel accommodation online. If you have digital media – regardless of whether it was produced by VFM or another provider – we ensure it’s seen by as many consumers as possible.
VFM’s Media Distribution Network
We have the largest and fastest growing travel rich media distribution network – consisting of over 20,000 travel and travel-related websites including online travel agencies and tour operators, major portals, search and meta-search engines, travel research sites, corporate booking engines, meeting planner sites, as well as the GDSs and Pegasus, and reaching not only leisure and unmanaged business travelers, but corporate travel and meeting planners, and travel agents as well. Click on the graphic to view VFM's Media Distribution Network.
Benefits of Rich Media Distribution with VFM
- Provides the maximum benefit from investments in rich media
- Ensures that a hotel’s rich media can be viewed by, and influence the purchase decisions of, millions of consumers whenever and wherever they are shopping for hotels online
- Makes a property stand out in a crowded online environment
- Drives more consumers to your website
- Increases bookings and supports higher ADRs on third-party travel sites
- Ensures consistent representation and messaging across the Internet and supports brand
With VFM’s network, you’ll also be assured of capturing consumers who are searching on sites other than the large third-party sites. Every day millions of travel shoppers log onto local, regional and specialized sites to research travel. VFM’s network encompasses thousands of these smaller cites, ensuring you’re not missing this important share of market.
And with the Internet’s growth showing no sign of slowing down, VFM’s distribution network continues to expand. Every month, more sites are added to assure the best coverage possible in the online travel industry.
