A PhotoMontage Video is a high-impact piece of rich media that relies on existing digital photos. The images are blended together with sophisticated digital effects, innovative transitions, music and voice-over, to create something very close to a full-motion video – without ever having to shoot new footage.
A PhotoMontage is especially well-suited to hotels or brands that have already invested in high-quality images and have assembled a good image library.
VFM offers two levels of PhotoMontage Video productions: Standard PhotoMontage Video and Premium PhotoMontage Video.
Benefits of PhotoMontage Videos
- Provides the full impact of a video without the expense of shooting full-motion video
- Makes a property stand out in a crowded online environment
- Engages and motivates consumers by giving them a full video tour
- Consumers feel more confident booking after seeing what they’re getting
- Combats “commoditization” by differentiating a hotel based on value, not price
- Communicates key selling points more effectively than through text or photos alone
- Faster production timeline and convenient
- Increases bookings and look-to-book conversion rates
Standard PhotoMontage Video Package
The Standard PhotoMontage package balances function with budget for any type of hotel that already has a library of good digital photos and wishes to market itself using a compelling rich media presentation.
Standard PhotoMontage Package Features
- Production of a 1-1.5 minute PhotoMontage video with voice-over narration and music that showcases a hotel property and all its key selling features
- Includes research, script development, creative direction, editing, voice-over recording and full editing and assembly with music and supers. We work closely with the hotel to ensure that the PhotoMontage captures what they feel is most important about their property
- Created using up to 24 digital still images (typically 12-20 images) of the hotel (provided by the client). The images are skillfully edited and digitally manipulated to give the illusion of movement. Such techniques as panning, pulling back, or closing in lends a quality of real-motion video that can look as it the final product had actually been filmed
- The finished video is encoded for internet streaming in 10 Flash encodings as well as 3 different encodings for Windows Media and Quicktime to ensure the best consumer viewing experience
- All copyrights in the finished PhotoMontage are owned by the client
View samples of our Standard PhotoMontages in our client gallery.
Premium PhotoMontage Videos
The Premium PhotoMontage package takes near-video production to a higher level. By using more sophisticated editing effects and motion graphics along with premium narration and audio elements, the Premium PhotoMontage delivers a unique, high-quality, branded, rich media presentation.
Additionally, more time is taken to incorporate brand elements and graphics, enabling a brand to communicate a consistent and powerful brand message across all properties. For brand-wide projects, we work with the hotel brand’s marketing group to develop a branded template production consisting of both property specific imagery as well as branded imagery, producing a product that delivers on the brand while showcasing a particular property.
Premium PhotoMontage Package Features
- Premium PhotoMontage productions (typically, 1-2.5 minutes in length) are custom produced in the same way as VFM’s Standard PhotoMontages with the additional premium and custom services listed below
- Significant branding and creative direction to create stronger visual/branding treatment and presentation
- Additional editing and enhanced custom-designed motion graphics and visual effects (Adobe AfterEffects®)
- Premium voice talent and music selection
- Usage of stock photography and video footage
- All copyrights in the finished PhotoMontage are owned by the client
View samples of our Premium PhotoMontages in our client gallery.
